Bill Starkey and Jay Evans began constantly calling the station and sending in letters (including some that threatened to "blow up the station", which I do NOT recommend anyone doing, or threatening to do, ever) that the stations program director, Rich Dickerson finally gave in and started playing the band and referring to the KISS Army on the air. In no time, fans were calling the station asking how to enlist in the KISS Army.
The official logo was created by Dennis Woloch and Vincent DiGelando of Howard Marks Inc advertising firm that was working with KISS and Bill Aucoin at the time, and was made the official fan club in 1976.
The show on November 21st 1975 (10,000 seats) was completely sold out, Bill Starkey was brought on stage and awarded a plaque by the band.
Here is a photo of Starkey & Dickerson with the band the day before that show in 1975.
According to the former KISS merchandising manager, at it's peak, the KISS Army generated $5,000 per day with a membership of over 100,000 strong.
Like the great fan effort that kept Star Trek on the air, this shows what can happen when the fans come together for what they believe in! ROCK ON!!! 46 years strong!!!
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